In just 3 mins Xiaomi took 200,000 preorders which is four times what Cybertruck has sold in its 18-month lifetime
Xiaomi, the renowned Chinese tech giant, has officially entered the electric vehicle (EV) market with the launch of its debut model — the SU7. This bold move adds new fuel to China’s already heated EV price war. Below is a breakdown of the major highlights:
Aggressive Pricing Strategy
Xiaomi CEO Lei Jun announced that the standard SU7 will retail for 215,900 yuan ($30,408) — a significant cut below Tesla’s Model 3, which starts at 245,900 yuan. Lei acknowledged that Xiaomi will take a loss per vehicle sold at this price, but reaffirmed the company’s intent to deliver a high-value alternative to dominant market players.
Packed with Features
Lei emphasized that the SU7 outperforms the Model 3 in over 90% of comparable metrics. Among its standout features is a driving range of 700 km (435 miles), exceeding the Model 3’s 606 km range. The public response was immediate — over 50,000 orders were placed within 27 minutes of sales opening.
Manufacturing and Rollout
Xiaomi’s state-of-the-art, fully automated plant is capable of producing one SU7 every 76 seconds, according to Lei. The company plans to begin deliveries by the end of April, reflecting an impressively fast market entry for its first car.
Part of a Larger Ecosystem
The SU7 forms a key component of Xiaomi’s broader “Human x Car x Home” ecosystem vision. Using HyperOS, Xiaomi aims to create a seamlessly connected experience across its devices — from smartphones to smart homes to vehicles. While the SU7 will first target Chinese consumers, President Lu Weibing indicated that global expansion may follow in two to three years.
Rivalry and Road Ahead
With the SU7, Xiaomi steps directly into competition with Tesla, BYD, Nio, and Xpeng. The company also has plans for a premium “Max” version of the vehicle. Though challenges lie ahead, Xiaomi’s entry represents a strategic evolution from a smartphone manufacturer to a major player in smart mobility.
In Summary
Xiaomi’s SU7 launch marks a transformative milestone for the company — combining bold pricing, strong performance, and deep ecosystem integration. As the EV race accelerates, Xiaomi’s ambition is clear: to redefine expectations and establish itself as a formidable force in the global electric vehicle landscape.
