The plot
The latest rain commercial for IPhone 7 is shot brilliantly with mind blowing music and visuals. Everyone watching the ad does feel like taking up the challenge of going out cycling amidst of thunderstorms with iPhone 7 being your navigator. In the ad you can see that the guy mounts the Iphone 7 on the bike and going out cycling in heavy rain. For those who have missed it, the ad can be seen below.
In a frame Apple mentions in big font “the water resistant iPhone 7”.
But in the next fame have you noticed a line mentioned at the bottom in a very small font “Subject to availability. Liquid damage not covered under warranty.”
The questions
This commercial brings many questions into a consumers mind, a few are here.
- How is iPhone 7 called water resistant if it does not give you an assurance that water damage is covered in warranty?
- Does this statement mean that any other liquid damage other than water? For example some acids or salt water or soap water?
- Does this mean that you can take out the phone in rain or in shower in your own risk?
- Or does the water enter iPhone 7 only while doing a scuba diving? In that case it should mention how many ATM water resistant it is, like watches.
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